Kraya Ltd.
1 Miller Row

+44 (0)131 240 0350

Emergency Ticketing System


The Edinburgh Festival Fringe receive a huge amount of traffic to their website in the summer months and when their new ticketing system failed in the lead-up to the 2008 festival, Edinburgh Festival Fringe called in krayamatics to help.  krayamatics already had a proven track record with the Fringe, having substantially improved the back-end efficiency and reliability of their website during 2007 and 2008 to meet the ever-growing load on the system.

In 2007 the improvements krayamatics made enabled the Fringe to sell a record number of tickets online. Unfortunately a new ticketing system introduced by the Fringe in 2008, by another provider, proved unable to cope with the huge demands that are routinely experienced by the website during the festival season and as a result ticket purchasing ground to a halt.

What We Did

krayamatics received the call to help on the Thursday following the planned start of ticket sales and spent a hectic but productive weekend building the Fringe a new ticketing system from scratch. The team at krayamatics delivered the new system on Tuesday morning, four days from the initial request. From this point all tickets sold for Fringe shows, through the website, at the box office and over the phone, were all routed through the new ticketing system. This remained the case until the original ticketing system was able to take over mid July.


Implementing a fully functional ticketing system allowed The Fringe to sell tickets online.  Without this system the majority of the Fringe shows would not have been able to sell their tickets effectively until the middle of July, with huge knock-on implications.

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